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  1. That’s why we’ve done all the heavy lifting for you. Our updated 2024 Social Media Demographics Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic.

  2. 25 lip 2024 · Understanding the latest social media demographics is an important component of creating (or updating) an effective social media strategy. Use the information here to build buyer personas , plan your social ad mix , and determine where to engage your organic social media audience.

  3. 6 cze 2022 · Each social media platform has its own unique demographics. For instance, TikTok is mainly used by Gen Z-ers and millennials. LinkedIn, on the other hand, is geared towards career-oriented people. Knowing the demographics of each social media platform will help you know which network you should be on to achieve your marketing goals.

  4. 18 wrz 2019 · YouTube, Instagram, and WeChat followed, with over a billion users. Tumblr and TikTok came next, with over half a billion users. The bar chart shows a ranking of the top social media platforms. Some social media sites are particularly popular among specific population groups.

  5. 2 paź 2019 · Today’s infographic from Global Web Index compares key generational and regional differences of social media use based on data from nearly 114,000 internet users, highlighting how pervasive social media has become in our lives. Note: China is excluded from the usage data regarding specific social networks and apps.

  6. 3 lis 2020 · Worldwide social media users surged by more than 10% between July 2019 and July 2020; an average of over 1 million people used social media for the first time every single day over the 12-month period.

  7. 31 sty 2024 · For example: 78% of 18- to 29-year-olds say they use Instagram, far higher than the share among those 65 and older (15%). 65% of U.S. adults under 30 report using Snapchat, compared with just 4% of the oldest age cohort. 62% of 18- to 29-year-olds say they use TikTok, much higher than the share among adults ages 65 years and older (10%).

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