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UC Berkeley logo (academic identity) The UC Berkeley logo is our name set in a customized serif typeface that draws inspiration from the original metal version of the typeface and other Goudy works.
- Icons & secondary marks
When used with intent, and together with the UC Berkeley...
- Brand essentials toolkit
Primary logos, marks and unit lockups. Primary university...
- FAQ
The B monogram, while new now, has a clear visual connection...
- Icons & secondary marks
Logos. The UC Berkeley logo is our name set in a customized serif typeface that draws inspiration from the original metal version of the Californian typeface and other Frederic Goudy works. The Cal script mark is the primary logo for athletics. Our logos. Colors.
When used with intent, and together with the UC Berkeley logo, our secondary marks can help set the stage for storytelling and reinforce the defining characteristics of the brand.
Media in category "University of California, Berkeley logos". The following 31 files are in this category, out of 31 total. Berkeley Center for New Media.jpg 600 × 132; 44 KB. Berkeley College of Chemistry logo.svg 1,137 × 106; 13 KB.
Primary logos, marks and unit lockups. Primary university logos and marks should only be used in select cases and with permission. UC Berkeley units and departments should use a unit lockup.
The B monogram, while new now, has a clear visual connection to the UC Berkeley logo and the academic prestige associated with the university. It is common for highly-regarded brands to use an initial from their name as their social media icon.
The Berkeley wordmark (also known as the Berkeley logo) is of great importance to our identity and should be included on fundraising communications using the following guidelines.
