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Spotify is the world’s most popular audio streaming service—and the number one choice for music discovery among millennials—with 489 million monthly active users (MAU) globally, of which 274 million are ad-supported.
As the #1 music platform for music discovery and recommendations among millennials, Spotify is at the center of their lives, with multi-device users streaming for 2+ hours a day. Unlike generations past, millennials aren’t loyal to any specific music genre.
Generation Z is now a major focus for marketers everywhere. Read on for a deep dive into Gen Z characteristics—and smart ways to reach and engage this young audience on Spotify.
12 lip 2021 · Every year, Spotify embarks on a journey to learn more about some of our most influential listeners and creators: Gen Zs and millennials. The result is Culture Next, Spotify Advertising’s annual study into the listening habits and preferences of these groups, aged 15-25 and 26-40, respectively.
1 wrz 2024 · Spotify‘s Evolving Demographics in 2024: Key Stats and Takeaways. As the world‘s most popular audio streaming platform, Spotify frequently highlights major milestones like reaching 500 million monthly active users or 20 billion hours streamed per month [1]. But the big numbers alone lack context.
An exploration of how Gen Z and millennials are shaping audio streaming and culture at large. The 2022 Culture Next report shows how the next generation is moving us forward. Enter
19 gru 2020 · Millennials and Generation Z’s viewpoint on society upends those of past generations, and according to Spotify, brands need a new way to appeal to the demographic.
