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19 cze 2024 · Millennials make up a significant portion of Spotify users, accounting for 29% of the user base. Additionally, 26% of Spotify users are under 24 years old, indicating a strong presence among younger demographics.
14 cze 2022 · We’ve also dug up insights and findings on how Gen Zs use audio streaming to help shape their identities, how they’re embracing nostalgia in their own unique way, and how they’re using Spotify to express themselves.
Three in four millennials say music is part of how they define who they are. As the #1 music platform for music discovery and recommendations among millennials, Spotify is at the center of their lives, with multi-device users streaming for 2+ hours a day.
As millennials and Gen Zs incorporate audio into their self-care routines, brands have an opportunity to become a part of their daily practices through Spotify Advertising. Want to Learn More? Explore even more insights, trends, and takeaways for advertisers in this year’s Culture Next.
12 lip 2021 · Every year, Spotify embarks on a journey to learn more about some of our most influential listeners and creators: Gen Zs and millennials. The result is Culture Next, Spotify Advertising’s annual study into the listening habits and preferences of these groups, aged 15-25 and 26-40, respectively. This year, we learned that Gen Z and millennial ...
An exploration of how Gen Z and millennials are shaping audio streaming and culture at large. Gen Zs revolutionize the relationship between audio creators and their fans. Through digital audio, Zs find new ways to express their individuality. 18- to 24-year-olds turn to podcasts to process life’s most complex issues.
Spotify is the world’s most popular audio streaming service—and the number one choice for music discovery among millennials—with 489 million monthly active users (MAU) globally, of which 274 million are ad-supported.
