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The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Gdy Coca-Cola stała się najlepiej sprzedającą się colą w Stanach Zjednoczonych, Pepsi próbowało odpowiedzieć wprowadzeniem większych butelek w 1915 roku. W latach 1931–1934 Pepsi znajdowało się w stanie upadłości; w tym okresie Coca-Cola szeroko reklamowała się w mediach.
13 sie 2024 · The rivalry between Pepsi and Coca-Cola, known as the “Cola Wars,” is one of the most fascinating case studies in the history of marketing. For over a century, these two beverage giants have gone...
Tematy dnia
21 maj 2021 · The “Pepsi Challenge” was the unofficial start of the soda rivalry. In 1975, Pepsi launched a marketing campaign that showed that during a blind taste test, more people preferred Pepsi over...
Explore the thrilling history of the Cola Wars, a century-long rivalry between Coca-Cola and Pepsi-Cola that reshaped the beverage industry.
11 cze 2019 · The great Cola Wars of the 1980s were a battle between Coca-Cola and PepsiCo for dominance. The disastrous introduction of “New Coke” in 1985 appeared to set Coca-Cola back. Yet...
1 paź 2020 · As the underdog, PepsiCo had stunned its bigger rival, Coca-Cola, by signing Michael Jackson, the era’s biggest musical star, to promote its brand in a record-setting $5m deal.
