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  1. See how the Starbucks Siren has changed over the years, from a bare-breasted figure in 1971 to a modern icon in 2011. Learn the stories behind the logo designs and the company history.

    • Name

      What’s in a name? Quite a lot, it turns out. In 1971, our...

    • The Story of the Siren

      She’s the brainchild of Terry Heckler, a corporate artist...

    • OurProducts

      OurProducts - The Evolution of Our Logo | Starbucks Archive

    • Search

      Our founders establish Starbucks. in Our Founders. 1982 (1)...

    • History

      Starbucks becomes a public company, and gets a new logo with...

    • About

      The Starbucks Archive collects, curates and shares key...

    • Operations

      Operations - The Evolution of Our Logo | Starbucks Archive

    • OurInitiatives

      Old coffee grounds gain new life with the Grounds for Your...

  2. 26 kwi 2023 · When Starbucks was first established in 1971, its founders chose a logo that reflected the company's maritime roots in Seattle. The original logo design featured a two-tailed mermaid, or siren, surrounded by a circular frame with the words "Starbucks Coffee, Tea, and Spices" written around it.

  3. 25 gru 2023 · The old Starbucks logo is an essential part of the company's branding history and legacy. Although the logo has evolved, the mythical siren at its center still represents the irresistible temptation and seafaring history that inspired Starbucks at the start.

  4. 19 wrz 2023 · Learn how the Starbucks logo evolved from a brown and topless siren to a green and white icon with a hidden asymmetrical eye. Discover the meaning behind the colors, font, shape, and siren of the most famous coffee brand in the world.

  5. 1 mar 2023 · Starbucks has shown that a well-established brand comes hand in hand with a great logo. This case study will examine the history of the Starbucks logo, its development, and its meaning to understand the company’s success better.

  6. Z pośród kilku historycznych projektów logo w czasach współczesnych, Starbucks słusznie trafił na szczyt. Międzynarodowa marka kawy wyrosła z małego detalisty do tego, jak znamy ją dzisiaj. Logo Starbucks ma za sobą fascynującą podróż, w trakcie której wciąż się rozwija i rośnie.

  7. 13 sty 2023 · The old Starbucks logo has evolved with rapid growth in the popularity of Starbucks. Now, the Starbucks logo girl has become one of the most recognizable icons across the globe. Since its creation, the original Starbucks logo has undergone many changes.

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