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The History of the MTV Logo. Over the years, the MTV logo has seen three different iterations. The first MTV logo was designed by Manhattan Design in 1980. This original logo featured a slightly abstract design of the letters “MTV” complete with a gloved hand holding a musical note.
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The MTV logo design began in 1977, featuring a sleek black and white badge with “Sight On Sound” stacked in three levels. Its custom sans-serif font and bold, dynamic frame gave it a futuristic look. More than just a logo, it symbolized breaking the mold and bringing music into a visual era.
Corporate identity for the masses. MTV truly inspires by its corporate identity that allows art and change to produce many versions of the initial logo, for the popular culture.
The main logo for MTV features the classic blue, red and yellow color palette (commonly used against a black background), while a single-color version is used for specific piece of content, which does away with the 3D effect (much akin to the current VMA variant).
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