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Delaware native Mike Cessario, a graphic designer [ 17 ] was inspired to create Liquid Death after watching a Vans Warped Tour in 2009 where concertgoers drank water out of Monster Energy cans. Cessario was inspired to market water in a manner similar to Monster.
16 mar 2024 · The name “Liquid Death” refers to the idea of “murdering your thirst,” as well as “death to plastic,” according to founder and CEO Mike Cessario. Liquid Death beverages are packaged in aluminum,...
2 paź 2024 · Find out why Mike Cessario is on this year’s TIME100 Next list. TIME100 Next 2024. Subscribe Subscribe. Sections. ... By March 2024, Liquid Death closed a $67 million funding round, putting the ...
„Liquid Death” to najnowsze przedsięwzięcie byłego dyrektora kreatywnego Netflixa, Mike'a Cessario. Produkt skierowany jest do młodych ludzi, którzy nie chcą pić, nie rezygnując jednocześnie z bycia częścią publiczności alternatywnej. Na pierwszy rzut oka to półlitrowa puszka piwa lub napoju energetycznego.
2 lis 2023 · Mike Cessario discusses how his background in music and advertising prepared him for founding Liquid Death. By Robert Tuchman Edited by Jessica Thomas Nov 2, 2023. Key Takeaways. There is...
14 sie 2024 · Mike Cessario, chief executive of drinks brand Liquid Death, has been hailed as a “marketing genius”. The former ad man co-founded the company in 2017 in an attempt to win over consumers in the highly competitive bottled-water market, through a combination of viral campaigns and a no-plastics platform. It seems to be working.
Mike Cessario of Liquid Death has built the fastest-growing water brand on the strength of one great joke. But is it really enough?
