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14 cze 2013 · Gen Y’s use of social media may be leading to changes in social norms and behavior at the societal level in domains such as civic and political engagement, privacy and public safety....
This paper provides a conceptual framework for considering the antecedents and consequences of Generation Y's social media usage. It identifies unanswered questions about Generation Y's use of social media, as well as practical insights for managers.
Individual factors include stable factors (including socio-economic status, age and lifecycle stage) and dynamic, endogenous factors (including goals, emotions, and social norms).The paper discusses how Generation Y's use of social media influences individuals, firms and society.
Generation Y’s social media usage because it may be a harbinger of how people will behave in the future. The purpose of this paper is to review what we know – and don’t know – about Generation Y’s use of social media and to assess the implications for individuals, firms and society.
2 sty 2014 · Understanding Generation Y and their use of social media: a review and research agenda. Download (277.28 kB) journal contribution. posted on 2014-01-02, 04:31 authored by Ruth N. Bolton, A. Parasuraman, Ankie Hoefnagels, Nanne Migchels, Sertan Kabadayi, Thorsten Gruber, Yuliya Komarova Loureiro, David Solnet.
There are both opportunities and risks from Generation Y's social media use for individuals, firms, and society that require further study. The document reviews Generation Y's use of social media by developing a conceptual framework.
Purpose ‐ The purpose of this paper is to review what we know ‐ and don't know ‐ about Generation Y's use of social media and to assess the implications for individuals, firms and society. Design/methodology/approach
