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14 cze 2013 · Gen Y’s use of social media may be leading to changes in social norms and behavior at the societal level in domains such as civic and political engagement, privacy and public safety....
10 lis 2013 · Individual factors include stable factors (including socio‐economic status, age and lifecycle stage) and dynamic, endogenous factors (including goals, emotions, and social norms).The paper discusses how Generation Y's use of social media influences individuals, firms and society.
This paper provides a conceptual framework for considering the antecedents and consequences of Generation Y's social media usage. It identifies unanswered questions about Generation Y's use of social media, as well as practical insights for managers.
Generation Y’s social media use affects consumers’ identity formation, their expectations regarding service, formation of habits, engagement with brands and firms, participation in value co-creation, brand loyalty, purchase behavior and lifetime value, and (ultimately) the value of the firm.
14 cze 2013 · This paper provides a conceptual framework for considering the antecedents and consequences of Gen Y’s social media usage. It identifies unanswered questions about Generation Y’s...
1 sty 2020 · The research focus on intergenerational comparison of the perception of social networks. We aim our attention at gender factor in Y generation. Generation Y, is the demographic group...
Individual factors include stable factors (including socio-economic status, age and lifecycle stage) and dynamic, endogenous factors (including goals, emotions, and social norms).The paper discusses how Generation Y's use of social media influences individuals, firms and society.
