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1. en.wikipedia.org › wiki › Dove_Campaign_for_Real_BeautyDove Campaign for Real Beauty - Wikipedia

   en.wikipedia.org › wiki › Dove_Campaign_for_Real_Beauty

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   The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [2]

2. thebrandhopper.com › 2024/01/06 › case-study-dove-real-beauty-brand-campaignCase Study: Dove’s “Real Beauty” Brand Campaign - The Brand...

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   6 sty 2024 · Learn how Dove challenged and redefined the beauty standards with its groundbreaking "Real Beauty" campaign, launched in 2004. Explore its objectives, social impact, marketing mix, key elements, pros and cons, and the long-term implications for the brand and the industry.

3. www.youtube.com › watchNo. 1 Dove: Campaign for Real Beauty - YouTube

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   12 sty 2015 · Advertising Age’s judges and members both named Dove’s effort as the No. 1 campaign of the 21st Century for its transparency, its authenticity, its groundbreaking use of global viral video ...

4. www.dove.com › us › enKeep Beauty Real Campaign - Dove

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   To mark 20 years since the ‘Campaign for Real Beauty’, Dove has conducted a sweeping study of beauty around the world. We spoke to 33,000 people across 20 countries. While there has been some positive change, the state of beauty in 2024 still isn’t pretty. Join Dove in shaping the future of beauty in the AI age.

5. www.unilever.com › 2024 › 20-years-on-dove-and-the-future-of-real-beauty20 years on: Dove and the future of Real Beauty - Unilever

   www.unilever.com › 2024 › 20-years-on-dove-and-the-future-of-real-beauty

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   23 kwi 2024 · Dove celebrates 20 years of its pioneering campaign that features real women instead of models in its ads. The brand also commits to never use AI-generated content and launches a new campaign, The Code, to address the threats of artificial intelligence to real beauty.

6. campaignsoftheworld.com › tv › the-dove-codeThe Dove Code - Dove's 20-Year Campaign for Real Beauty

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   17 kwi 2024 · Dove celebrates its 20th anniversary of championing real beauty by addressing the impact of AI on beauty perceptions. Learn how Dove rejects AI in its advertising, advocates for women to define beauty on their own terms, and offers practical guidelines for more representative images.

7. www.linkedin.com › pulse › doves-real-beauty-campaign-marketing-case-studyDove's "Real Beauty" Campaign: A Marketing Case Study - LinkedIn

   www.linkedin.com › pulse › doves-real-beauty-campaign-marketing-case-study

   17 paź 2023 · Unilever's Dove "Real Beauty" campaign is a stellar example of a successful marketing mix, incorporating the four Ps of marketing - Product, Price, Place, and Promotion - to redefine beauty...