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The first Buick shield logo was a single shield containing his family coat of arms. The shield split in 1960 to celebrate the three new Buick models of the time (Electra, LeSabre, and Invicta), and in 1980, the details were removed for simplicity.
The iconic red, white and blue tri-shield logo debuts with the redesigned, but familiar, family-crest elements encircled in a ring. The new logo’s shields coincide with the brand’s new Electra, Invicta and LeSabre lines and the production of Buick’s 10-millionth vehicle.
1959 marks the first time we saw the three shield car logo from Buick. This design involved replacing the crest with a series of three narrow shields, each in its own tone – designed to celebrate the three car models available on the market at the time.
10 cze 2024 · Buick revolutionized identity when it introduced an emblem with three overlaid shields: one blue, the second silver-gray, and the third red. They were inside a wide ring and represented three brands: Electra, Invicta, and LeSabre.
6 cze 2022 · Update 6/6/22: Buick has officially revealed its new tri-shield logo, which will start adorning models in 2023. With a new horizontal alignment and removal of the circular outer ring, it's...
3 lut 2024 · In 2024, Buick unveiled a new logo that marked a significant shift in the brand’s image. The new logo features a sleeker and more modern design, with a bold and dynamic font. The iconic tri-shield emblem remains at the center, but it has been updated with a more streamlined and futuristic look.
17 mar 2020 · The silver circle around the shields completes the modern Buick emblem. The silver color in the Buick logo stands for purity, dignity, sophistication and grandeur – whereas the black color represents the dynamic attitude and excellence of the company.
