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The company’s chief engineer Gottlob Honold succeeded in refashioning the old trademarks to create a new one, the “armature in a circle,” which sported clean lines and a high level of recognizability. In creating this simpler, slimmed-down logo in 1918, Bosch was a pioneer of sorts.
16 kwi 2024 · What is the origin of the Bosch logo? The original logo of the German company was a graphic image of an anchor (a component of a magneto-electric machine) in a magnetic housing. Electrical discharges emanated from it.
Bosch’s first logo was created in 1900. After more than 120 years in business, the company has updated its branding with the times. However, the Bosch logo has remained remarkably consistent over the decades. The powerful design can be identified at first glance, by people around the world.
Meaning and History. The Bosch company historian, Dietrich Kuhlgatz, has saved for us a draft of Gottlieb Holod, the creator of the very first Bosch logo. Honold began working with the head and founder of the company, Robert Bosch, in 1901 as director of development.
W 1907r. w logotypie, obok obłego tym razem magnesu, po raz pierwszy pojawił się pierwowzór współczesnego, rozpoznawalnego na całym świecie napisu Bosch, grubą kursywą i geometrycznymi literami. Powstanie współcześnie nam znanego logotypu datuje się w okresie międzywojennym.
Aby uniknąć zamieszania, główny innowator Gottlob Honold w 1918 roku szybko zaprojektował nowy znak towarowy w postaci kotwy w okręgu, który jest nieodłącznie kojarzony z firmą Bosch do czasów współczesnych. Zdjęcie: Szkic nowego logo (1918)
In 1886, Robert Bosch founded the “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart. This was the birth of today’s globally operating company. Right from the start, it was characterized by innovative strength and social commitment.
