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He has frequently appeared in advertisements for the company portraying a fictional cowboy named "the Yella Fella" after the company's flagship product of YellaWood. [3] With an estimated net worth of $1.2 billion, Rane is the wealthiest person in Alabama .
5 kwi 2023 · Rane also has an alter ego: The “Yella Fella,” a crime-fighting cowboy he portrayed in TV commercials throughout the South from 2004 to 2012.
27 mar 2020 · Music Link - https://music.apple.com/us/album/never-tell-single/1504359536
2 maj 2024 · Rane is better known as "the Yella Fella," his cowboy alter-ego who appeared in his company's TV commercials. He and his brother transformed the family's $22,000 (1971 sales) backyard...
16 kwi 2020 · Remember when the Yella Fella rode into town on his faithful horse, Lemondrop? He was the brightly-dressed hero we all needed. Take a look back at his catchy...
18 mar 2021 · The Yella Fella character became an iconic symbo... Take a ride out to the golden West... watch the Yella Fella’s origin story and see how his legacy was built.
7 kwi 2023 · Down South, he’s better known as the Yella Fella, the crime-fighting cowboy he played in his company’s commercials.