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Advertisements in magazines are often types of visual arguments. But there are many other examples to consider, each with their own particular set of parameters to evaluate in pursuit of analyzing and constructing valid arguments. Basically, a visual argument is a supporting (or rebuttal) statement.
1 sty 2012 · In order to show how a rhetorical figure may help the viewer construct the argument of the advertisement, I will provide a few examples of how visual figures encourage the transfer of acceptability from premise to conclusion in commercial advertising.
Visual argumentation explains, I would argue, how ads work, and how they are created: it gives a rational etiology of the ads, which must for reasons of simplicity be better than an irrational account.
Examining the use of visual analogy and visual chronology, in particular, this article explores the use of visual argumentation in a Keynote presentation by Al Gore.
9 sie 2014 · This guide introduced the needs of getting quick attention and delivering persuasion in advertising, how visual rhetoric could address those needs and how to effectively use visual rhetoric...
It is a commonplace of discussion about the impact of visual media, whether visual images in print, televisual images or the images of the internet, to claim that it functions irrationally. This paper argues against that claim.
9 sie 2015 · This chapter examines visual and verbal figures in advertising. Schemes, such as rhyme, alliteration, antithesis or other arrangements/patterns, emphasize particular meanings.
