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We empower members with the latest research & data impacting the global toy industry.
- About Us
The Toy Association®, Inc. leads the health and growth of...
- Industry Reports
The Toy Association™ commissioned Industry Insights to...
- About Us
We engage with EU policy stakeholders to promote the right of every child to play safely and securely. We also advocate fair practices and fair legislation, allowing responsible toy companies to continue to grow. We champion the value of play and the importance of toys in helping children develop and grow.
The Toy Association is a non-profit organization that represents the U.S. toy industry and its global markets. It promotes play, safety, services, philanthropy, and diversity for its members and consumers.
The Toy Association™ commissioned Industry Insights to conduct an analysis of toy companies’ advertising, marketing, and social media practices. The executive summary of the survey is based on confidential feedback from 53 member companies across various sizes, categories, and distribution channels.
The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $102.8 billion, and represents hundreds of companies including manufacturers, retailers, licensors, and others who are involved in the youth entertainment industry.
Toy Industries of Europe (TIE) is the voice of reputable toy manufacturers in the EU. We engage with EU policy stakeholders to promote the right of every child to play safely and securely. We also advocate fair practices and fair legislation, allowing responsible toy companies to continue to grow.
The voice of the reputable toy manufacturers in Europe | Toy Industries of Europe (TIE) was founded in 1991 to represent the interests of its members to EU policymakers in Brussels and further...