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  1. 28 lut 2021 · Twenty years earlier, in 1988, an enterprising fellow named Stuart Frankel bought his first Subway franchise in Miami. A tell-it-like-it-is New Yorker, Frankel had migrated to Florida with his wife in the ‘70s. After stints running a drug store and a video outlet, he decided to try his hand at slinging sandwiches.

  2. 5 lis 2009 · Stuart Frankel isn't what you'd call a power player in the world of franchising. Five years ago he owned two small Subway sandwich shops at either end of Miami's Jackson Memorial Hospital.

  3. 13 wrz 2018 · In 2004, Stuart Frankel, who owned a pair of Miami Subway stores, concocted a plan to offer every footlong sub for $5 on weekends — a dollar or so off the usual price — because business was...

  4. 16 lis 2016 · Why did the $5 footlong work in the first place? Because our simple human brains like round numbers. The promotion was the brainchild of Stuart Frankel, a Subway franchisee who owned two Subway restaurants in Miami. In 2004, he wanted to revive sales that dropped off substantially on the weekends. He decided a promotion was in order, and since ...

  5. 6 lis 2009 · Stuart Frankel isn't what you'd call a power player in the world of franchising. Five years ago he owned two small Subway sandwich shops at either end of Miami's Jackson Memorial Hospital.

  6. Stuart Frankel (Questrom’72) of Miami, Fla., created Subway’s $5 footlong in 2006. The weekend deal was meant to boost sales at the two franchises he owned. A 2009 Bloomberg Businessweek article described the promotion as a hit: “Frankel suddenly had lines out the door.

  7. 20 paź 2018 · However, in 2004, Stuart Frankel had an idea in a Miami Subway store that offered a foot-long sub for $5 on the weekends. This trend quickly took off, and by 2008, the deal was launched all across the country, despite objections by a large portion of store owners.

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