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With strategic account management, you can give these most important customers the tailored service they need. In this article, you’ll learn what strategic account management is, how to use it in your sales organization and the skills needed to manage and upsell your biggest accounts.
A strategic account plan should outline actionable goals and initiatives that align with both your business objectives and the customer’s goals. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).
What is strategic account management? Strategic account management (SAM) or key account management focuses on building long-term mutually beneficial partnerships with key customers.
12 sie 2024 · What is Strategic Account Management (SAM)? Strategic Account Management (SAM) is a business practice that focuses on building, maintaining, and expanding long-term, mutually beneficial relationships with strategically important accounts.
11 kwi 2023 · Strategic account management is the process of identifying and building mutually beneficial relationships with your most important accounts. It allows you to foster customer loyalty, increase profitability, and deepen existing relationships.
23 kwi 2024 · Nick Kane. April 23, 2024. Account Planning, Sales Management, Selling Strategies. One buzzphrase swirling around the salesworld is Strategic Account Management or SAM. This is also called Key Account Management. Unlike a lot of trendy words or concepts, SAM is a legitimate, logical strategy.
An account management strategy is a systematic approach to managing and nurturing relationships with a company's most important clients, also known as key accounts.
