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The Media and the Market. Historical background. Regulation versus freedom of expression. Deregulation and liberalisation of media institutions. What is a “free market”? Impact of the world wide web in breaking down boundaries and barriers. Media & Society can be studied as a single subject or as part of one of our Professional Qualifications.
• Trace the development and evolution of mass media in order to analyze, interpret, and evaluate the role, impact, and regulation of media in society. • Recognize and apply mass communication theories in order to analyze, interpret, and evaluate how media shape people’s views of reality.
Explore the dynamic relationship between digital media and society through a sociological lens. Throughout this course you'll investigate the latest digital media developments, data and algorithms in terms of a range of social issues, such as gender, race, health, intimacy, surveillance and activism.
27 lut 2024 · The textbook hits the standard areas for a typical Introduction to Mass Communication course: evolution of media industries, media and society, media effects and theories, media law and ethics, the digital age, and global media.
Students will be able to demonstrate an understanding of the history and roles of professionals and institutions in shaping the field of mass and mediated communication. Be able to construct a persuasive message, adapted to the audience, purpose, and context of the situation. Legal and Ethical Principles.
This course provides a critical analysis of mass media in our culture. Various types of media such as books, films, video games, and online interactions will be discussed and reviewed.
Course Structure. The course requires you to compile resources (readings, data, statistics, and other evidence) and engage in debate and discussion on media, culture and society. This will require that you review and synthesize the various arguments and evidence related to the topics discussed in each module of the course.
