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LUX is a global brand developed by Unilever. Lux is marketed primarily in South Asian countries such as India, Bangladesh, Pakistan, and Sri Lanka. It is also marketed in Brazil, Thailand, Middle East and South Africa. [4]
Since 1924, LUX has served women who cherish their beauty, offering not just high-quality beauty soaps and unmissable brand superiority but also a bold expression of femininity, built around pleasure and modern glamour.
Lux Soap was introduced to America in 1925 by the Lever Brothers. [6] It was a white soap packaged in pastel colors designed to be comparable to the finer French soaps, but more affordable. [7] Once Lux Soap began its national campaign in 1926, it was also advertised for men and children. [7]
12 maj 2023 · Since its US launch in 1923, LUX soap has been advertised by Marilyn Monroe, launched in over 100 countries and become the world’s No.1 fragrance skincare cleansing brand. Here’s how this €1 billion+ beauty icon has stayed on top.
Lux soap was a popular and iconic brand of toilet soap that became a symbol of luxury and glamour in the early 20th century. It was marketed towards women as a high-quality, beauty-enhancing soap that could help them achieve a more youthful, radiant complexion.
Since 1925, LUX has been serving women who take pride in their beauty. Over the years we’ve gone beyond crafting beauty soaps; we've created an unapologetic expression of femininity built around pleasure and modern glamour.
4 cze 2024 · When Lux began back in 1923, the mission was simple: create a rich, fragrant soap at an affordable price. And that’s exactly what they did, selling a 10 cent bar of soap, approved in the...
