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The current Girl Scouts of the USA logo is a rejuvenation of the original logo based on Saul Bass' 1978 design, [44] [45] Bass being a graphic designer known for his motion picture title sequences and design of various other well-known logos. In 2010, the hair and facial styles were updated by Jennifer Kinnon and Bobby C. Martin Jr. of The ...
3 cze 2024 · The trefoil symbolizes the Girl Scout promises: to serve God and country, to help people at all times, and to live by the Girl Scout Law. The logo has been updated to give the brand a new and modern look, making it more appealing to young girls from diverse backgrounds.
Branding and Logo. Branding 101. The Girl Scout brand is not just a logo—it is a complete design system that works together to create a distinctive look and feel. Girl Scouts is a vibrant, living, and constantly evolving community and so is our visual identity.
This typeface was created exclusively for Girl Scouts and is a contemporary reimagining of an old-style serif font reminiscent of typography from the time of our founding in 1912. It is at once distinctive and functional, reflecting a voice designed to be recognized as uniquely Girl Scouts.
The Saul Bass-designed logo was first presented on October 25, 1978 to the Girl Scout convention in Denver, Colorado, and was introduced on November 13, 1978. It has become a textbook example of the use of whitespace in graphic design, combining the trefoil symbol - which had been used by the...
Girl Scouts have so many wow-worthy stories to share! EVERYONE in Girl Scouting has a role in protecting our name, our image, and our brand. Your actions, words, social media posts, recruitments, and events represent you, your service unit, your council, and the larger Girl Scout movement.
The Girl Scout brand is more than just a logo or other visual identity. Brand is the personal connection and experience that people associate with an organization - everything from programs and products to how we present ourselves in the community is part of our brand identity.
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