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Project Re: Brief by Google
This is a restored version of the famous "I'd Like to Buy the World a Coke" ad from 1971. Called the "Hilltop" ad at the time, it is recognized as one of t...
Here are a bunch of old Coca Cola commercials from the 1970's and 1980's featuring Coca-Cola, Diet Coke, New Coke, Cherry Coke and more.How many of these old...
Origins. The idea originally came to Bill Backer, an advertising executive working for McCann Erickson, the agency responsible for Coca-Cola. Backer, Roger Cook and Billy Davis were delayed at Shannon Airport in Ireland.
The 'Hilltop' commercial, which includes the iconic jingle 'I'd Like to Buy the World a Coke', premiered in 1971. When they entered the screening room that night, they realized they didn’t have enough to finish the spot.
"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca‑Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.
13 sty 2024 · This commercial, created by the McCann Erickson advertising agency, was part of Coca-Cola’s “It’s the Real Thing” campaign and aimed to promote unity, peace, and harmony in a world that, in the early 1970s was grappling with tremendous social and political unrest – such as the Vietnam war.
