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Don't send bulk/marketing email from the same IPs you use to send user mail, transactional mail, alerts, etc. Each IP and DKIM domain has a reputation, which can impact the delivery of your email. Sending unsolicited commercial email can negatively affect your reputation.
In this guide, we help you understand Google and Yahoo's bulk sender requirements, their benefits, and how to prepare for them.
10 wrz 2024 · On Feb. 1, 2024, Google and Yahoo started enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists.
A “bulk” sender is classified as an email sender sending a significant volume of mail. We will not specify a volume threshold. Does the number of spoofed emails count towards Yahoo thresholds for a bulk sender? Yes, those emails will count towards the mail we look at for enforcement.
1 lip 2024 · This guide breaks down Google and Yahoo's latest bulk email sender guidelines update and outlines the steps to comply with them.
15 sty 2024 · Starting February 2024, Google and Yahoo will introduce new rules for senders who send mass emails to Google and Yahoo email addresses. The guidelines for email marketers who send more than 5000 emails per day are more strict, but mostly the same as for the smaller senders.
5 paź 2023 · Google and Yahoo will enforce this new set of rules for emailers who send more than 5,000 messages a day to Gmail and Yahoo users: Email authentication: Google and Yahoo will require mass email senders to authenticate their email using security protocols like SPF, DKIM and DMARC.
