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The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching.
28 paź 2024 · This profile contains an quarter hour rating (AQH) share of persons, ages 6+, Monday through Sunday in the Metro Survey Area. A share is the percentage of those listening to radio in the MSA who are listening to a particular radio station.
Nielsen measures all things audio, including broadcast radio, streaming, and podcasting, across platforms and devices. Arbitron ratings are no longer used by Nielsen, which provides comprehensive and accurate data for media buyers and sellers.
Arbitron offers a variety of national and regional radio ratings data services.
Sirius had 8.3 million total subscribers in early 2008 (the Arbitron ratings were measured against a 7-million subscriber base compared to 10 million for XM) and now has more than 30 million.
Arbitron provides a wide range of ratings and local market consumer qualitative information services to help radio stations, groups and networks understand audiences and grow revenue.
