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We provide sellers of all sizes with a range of optional services at a great value—services that are often only accessible to larger businesses. That includes Fulfillment by Amazon (FBA), Amazon Ads, and Amazon Lending.
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New to Amazon? Create your Amazon account.
- Inventory
Inventory - Welcome to Amazon Seller Central
- Seller Central Help Hub
Seller Central Help Hub - Welcome to Amazon Seller Central
- Prime Discounts
Prime Discounts - Welcome to Amazon Seller Central
- Amazon Registration
Amazon Registration - Welcome to Amazon Seller Central
- Feedback Manager
Feedback Manager - Welcome to Amazon Seller Central
- Automate Pricing
Automate Pricing - Welcome to Amazon Seller Central
- Amazon Tax Interview
Amazon Tax Interview - Welcome to Amazon Seller Central
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New to Amazon? Create your Amazon account.
Seller Central is the hub for your Amazon selling account. It's a one-stop shop for managing products, adjusting prices, fulfilling customer orders, and maintaining settings for your business operations. You can also use Seller Central to monitor your sales, explore business growth opportunities, and stay on top of news and announcements.
Start by choosing a selling plan, then register with Amazon and create an Amazon seller account. Once you configure your account, you can list and price your products, select a fulfillment method, and explore options to promote and advertise. Learn more about getting started with Amazon.
Learn how to sell with Amazon and access incentives, tools, and resources to grow your brand and scale your business. Whether you’re new or experienced, find the right solutions for your needs and goals.
5 steps to register. Step 1: Provide business information. Step 2: Provide seller information. Step 3: Provide billing information. Step 4: Provide store and product information. Step 5: Verify your identity. Configure your account—and start selling. Let's get started.
You can think of Seller Central as your hub for selling in the Amazon store. You can use it to list and price products, manage your inventory , and fulfill customer orders. You can also use tools in Seller Central to create promotions and coupons, track payments and expenses, and much more.