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Nielsen w Polsce. Nielsen to globalny lider w dziedzinie pomiaru widowni, danych i analityki, kształtujący przyszłość mediów w Polsce. Dowiedz się więcej o naszej lokalnej ofercie.
- Italiano
Nielsen è leader mondiale nella misurazione dell'audience,...
- Italiano
The Home Panel by NIQ allows users to track and analyze consumer behavior from various households across multiple countries.
At NIQ, consumer panels consist of diverse households across all demographic groups from around the world. The information panelists share with NIQ is used to inform product improvements, prices, promotions, and opportunities for brands and retailers.
Panel sklepów zaczął się rozszerzać wraz z wprowadzeniem danych scanningowych z sieci Billa i Rossmann w 1998 roku oraz z seci: Carrefour, Globi, Real, Savia, Spar i Tesco w roku 1999. W 1999 roku po przejęciu ANR przez firmę Nielsen powstała nowa firma ACNielsen Polska Sp z o.o.
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A panel is a small group of people that mirrors a large audience or group of consumers—in terms of race, gender and age and how they behave. People who join Nielsen panels share meaningful information just by changing the channel or using an app on their phone.
Take part in Nielsen panels and surveys. You’re the key to powering a better media future for millions of people. For more than 50 years, we’ve provided businesses around the world with critical insight into consumer behavior—and Nielsen panels make this possible.
