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Discover global YouTube video trends, and cultural analysis to help you better understand the next generation of creators who are breaking new ground.
- Trends Report
Our regular examinations of the most notable creators and...
- Trends Report
YouTube’s Culture & Trends channel is intended as a public repository for useful YouTube data, explanations of current trends, and accurate statistics that help you better understand the...
Our regular examinations of the most notable creators and trends driving video culture. How fans have shifted from consumers to creators -- and how they brought viewers along with them.
22 cze 2023 · Today, we’re launching a new global YouTube Culture & Trends report that looks at how creators are using groundbreaking tools and technologies to take pop culture in an exciting new direction.
We’re seeing a fundamental shift in video viewership: Today, 89% of Gen Z describe themselves as a fan of someone or something.1 And as more people become engaged fans, fans have also moved from being consumers of culture to directly shaping it.
Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.
22 cze 2022 · For our latest report, we conducted surveys in more than 10 countries and analyzed hundreds of trends to find what cuts through in pop culture today. We found that digital culture is now all about personally-relevant content.
