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3 wrz 2024 · YETI was founded in 2006 by Roy and Ryan Seiders in their father’s garage in Dripping Springs, Texas (located west of Austin). In 2008, they began selling the YETI Tundra, a hard-shell cooler designed to stand up to the Texas heat and the rigors of outdoor pursuits.
The coolers Roy and Ryan grew up with couldn’t meet the demands of serious anglers or last in the relentless Texas heat. So they made their own – designing the legendary Tundra® with enough insulation to keep ice for days and durability to last a lifetime.
4 gru 2017 · 2006: YETI is founded by Roy and Ryan Seiders in their father’s garage in Dripping Springs, west of Austin. 2008: The company begins selling Tundra, the signature YETI hard-shell cooler,...
YETI® COOLERS - OUR STORY – YETI EUROPE. In 2006, we founded YETI Coolers with a simple mission: build the cooler we’d use every day if it existed. Meet the best of the best. From hunting whitetail to competitive roping, they redefine what it means to live a wild life.
Our Story. In 2006, YETI Coolers was founded with a simple mission: build the cooler you’d use every day if it existed. Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with our teacher-turned-entrepreneur-father.
YETI Holdings, Inc. is an American manufacturer, headquartered in Austin, Texas, [2] specializing in outdoor products, including ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories. [2] YETI is known for their cult following of outdoor enthusiasts and office workers alike.
Yeti is the Range Rover of cold. Its overbuilt Sherpa coolers hit the market in 2006 priced between $250 and $300 a pop, an astounding premium--"10X," as Roy likes to label it--over the average...
