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3 wrz 2024 · YETI was founded in 2006 by Roy and Ryan Seiders in their father’s garage in Dripping Springs, Texas (located west of Austin). In 2008, they began selling the YETI Tundra, a hard-shell cooler designed to stand up to the Texas heat and the rigors of outdoor pursuits.
The coolers Roy and Ryan grew up with couldn’t meet the demands of serious anglers or last in the relentless Texas heat. So they made their own – designing the legendary Tundra® with enough insulation to keep ice for days and durability to last a lifetime.
In 2006, we founded YETI Coolers with a simple mission: build the cooler we’d use every day if it existed. One that was built for the serious outdoor enthusiast. One that could take the abuse we knew we’d put it through out in the field and on the water. One that simply wouldn’t break.
4 gru 2017 · 2006: YETI is founded by Roy and Ryan Seiders in their father’s garage in Dripping Springs, west of Austin. 2008: The company begins selling Tundra, the signature YETI hard-shell cooler, through...
30 cze 2024 · YETI might be another brand of drinkware available in stores, but the brand initially made coolers for fishermen. Take a look at YETI's fascinating history.
Our Story. In 2006, YETI Coolers was founded with a simple mission: build the cooler you’d use every day if it existed. Growing up, my brother and I always had a passion for the outdoors. Hunting, fishing, traveling to outdoor industry trade shows with our teacher-turned-entrepreneur-father.
Yeti is the Range Rover of cold. Its overbuilt Sherpa coolers hit the market in 2006 priced between $250 and $300 a pop, an astounding premium--"10X," as Roy likes to label it--over the average...
