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Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote tourism in the Philippines from 2002 to 2012. The name of the campaign also served as its tagline.
13 lip 2023 · Before “Love the Philippines,” there were “WOW Philippines,” “It’s More Fun in the Philippines,” Pilipinas Kay Ganda,” and many more colorful slogans that all aimed to attract more tourists while projecting in just a few words what the country offers to the traveler.
30 sie 2022 · WOW actually doubled as an acronym, referring to several different aspects about Philippine travel including “Wealth of Wonders” (tourist attractions), “Warm Over Winter” (beaches), “Wild Over Water” (water-based adventures), and “Wacko Over Wildlife” (for the country’s rich indigenous flora and fauna), among others.
28 cze 2023 · In a stab at meme-ability, the word WOW was used as an acronym for various phrases: “Wealth Of Wonders,” “Warm Over Winter,” and “Wacko Over Wildlife.”
Wow Philippines (stylized as WOW Philippines) was a tourism marketing campaign used to promote tourism in the Philippines from 2002 to 2012. The name of the campaign also served as its tagline.
27 cze 2023 · On its 50th anniversary celebration on Tuesday, the Department of Tourism introduced the new tourism campaign "Love the Philippines" that is eyed to promote the country and its tourism offerings...
28 lis 2021 · The DOT adopted the WOW Philippines slogan from 2002 to 2008 during the terms of President Gloria Arroyo (2001–2010). The campaign was the brainchild of Secretary Richard Gordon. He thought the catchy slogan could offset the negative publicity arising from kidnappings by the Abu Sayyaf and the political instability in Manila (Bellman, 2001 ).
