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Social TV or social television is a blend of social media and television activity. In other words, people sharing their TV experiences with friends on Facebook, Twitter, and other social media websites. People tell each other about their TV experiences using their tablets or smartphones.
Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. [1] TV networks and rights holders are increasingly sharing video clips on social platforms to monetise engagement and drive tune-in.
Social media and television have a number of connections and interrelationships that have led to the phenomenon of Social Television, which is an emerging communication digital technology that centers around real-time interactivity involving digital media displayed on television.
Social TV encourages real-time conversations around shows, often resulting in trending topics on platforms like Twitter during broadcasts. Viewers are increasingly participating in polls and interactive content via social media, influencing the direction of shows and enhancing viewer investment.
Social TV is unique because it allows us to isolate sources of information being spread on social media, potentially generating new insights on how influence and information spread on online social networks.
23 cze 2021 · In this chapter, we aim to cast light on the ever-changing news environment on social media by setting out the differences between networks and what social media news users say their motivation is for accessing news on these platforms, and who they say they pay the most attention to.
24 paź 2022 · The future of social TV is fun, smart and safe - launching next-generation social TV in collaboration with Tim Berners Lee's team.
