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  1. Looking at the weekly ratings for the final week of the season (the week of Sept. 18), all three of broadcast’s morning shows posted week-to-week ratings declines.

  2. ABC’s Good Morning America and NBC’s Today show shared the spoils in the ratings race for the fourth quarter of 2021, with GMA as the top morning show in total viewers, while Today...

  3. 6 lip 2022 · Never count out “Today” in the morning show wars. The venerable NBC A.M. franchise has for weeks been losing a critical ratings category to its main rival, ABC’s “ Good Morning America.”.

  4. Today earned its largest lead over GMA in the demo in nine weeks, beating ABC News’ morning show by +42,000 A25-54 viewers. GMA still came out on top in total viewers for the week of May 8.

  5. 3 gru 2021 · Viewership metrics for the 18-49 demo show tremendous declines in live and same-day viewing for primetime fall shows. Scripted content has seen the biggest drops as consumption patterns change ...

  6. 29 lis 2017 · Year-to-date, “Today” is down double digits among total viewers, with a 10 percent decline in overall audience members, per Nielsen.

  7. 18 wrz 2015 · Doing the math, the “Today” show slipped 5 percent overall and 9.2 percent in the demo. Not a great year, but still not as bad a decline as “GMA’s.”

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