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All courses are taught by leading faculty of the University of Florida and industry experts. Students can complete the curriculum in as few as six semesters, preparing for an exciting career in public relations, communications, or consulting.
UF’s public relations students acquire knowledge and expertise in: Communication skills across multiple media platforms including writing, social media, information management, and video. Public policy, social psychology, political science, economics and the principles of management and ethics.
Correctly identify trends, concepts, and theories relevant to effective public relations practice. Critical Thinking. Formulate accurate insights from research. Creatively and independently analyze public relations problems. Communication. Work effectively in teams to solve public relations problems.
In this class, students will master the necessary social media skills of public relations and digital professionals to prepare them to meet the demands of today’s industry. You will learn to: • Analyze the social media landscape and its role in public relations and business; • Apply fundamentals and best practices to social media management;
Earn your Online MA in Public Relations with UF. Learn strategic communication skills and advance your career with a CEPR-certified degree.
Courses. PUR 6006 - Public Relations Foundations. 3 Credits. This course is the foundational course in the public relations master’s degree curriculum. The overall goal of this course is to help students develop the knowledge and skills that lead to professional competence in the field.
• Develop public relations materials (such as key messages, backgrounders, media briefs, media lists, etc.) that effectively and strategically meet your public relations objectives; • Understand the purpose of such public relations materials and learn when and how to
