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1 kwi 2010 · Price is a major parameter that affects company revenue significantly. This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount ...
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Price is a major parameter that affects company revenue...
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Several sections dealt with pricing strategies: high and low price strategies, price discrimination, discount, price skimming, penetration pricing and revenue management. Each one of these strategies targets a particular objective and applies to certain situations.
Pricing strategies discussed include segmented (tier) pricing, pay-what-you-want pricing, pricing digital products, and peak-user pricing. The ethical implications of pricing decisions are also discussed.
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22 sty 2015 · Pricing strategy is a key variable in financial modeling, which determines the revenues achieved, the profits earned, and the amounts reinvested in the firm's growth for its long-term survival.
increasing importance of the price in buyers‘ decision-making; • Increased price transparency in many markets through the Internet and monetary unions (e.g. EU). Some basic characteristics pertaining to pricing decisions: • Fast implementation; • Hardly reversible; • Major impact; • Fast impact.
