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1 kwi 2010 · Price is a major parameter that affects company revenue significantly. This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount ...
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11 cze 2009 · This paper includes an examination of two key issues on price decisions: (1) how should price decisions be made (the strategic and normative issue) within market contexts, and (2) how are...
22 sty 2015 · Pricing strategy is a key variable in financial modeling, which determines the revenues achieved, the profits earned, and the amounts reinvested in the firm's growth for its long-term survival.
This paper suggests treating the introduction of new sales force incentive systems as a change management process, as opposed to a one-time event. This requires clarity on the envisioned future, plan-ning, testing, a robust infrastructure (i.e., data), and top management support.
Pricing management is the process of integrating all perspectives and information necessary to consistently arrive at optimal pricing decisions. It can be defined as the analysis, planning, determination, enforcement and monitoring of prices and condi-tions (conditions system).
Pricing strategies discussed include segmented (tier) pricing, pay-what-you-want pricing, pricing digital products, and peak-user pricing. The ethical implications of pricing decisions are also discussed.
INTRODUCTION TO THE PRICING STRATEGY AND PRACTICE. Liping Jiang, Associate Professor Copenhagen Business School 14th December, 2016. Figure source: Scanpix. Open Seminar of the Blue INNOship Project no. 15 Servitization: Creating the market by understanding price, cost, contracts and financing. What. !" What. #" Pricing your product.