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11 cze 2009 · This paper includes an examination of two key issues on price decisions: (1) how should price decisions be made (the strategic and normative issue) within market contexts, and (2) how are...
Pricing strategies discussed include segmented (tier) pricing, pay-what-you-want pricing, pricing digital products, and peak-user pricing. The ethical implications of pricing decisions are also discussed.
The first level consists of four pricing situations: New Product, Competitive, Product Line, and Cost-based. The second level. Skim pricing was used in markets with high levels of product differentiation by firms at a cost disadvantage due to scale.
Lecture Notes on Pricing. (Revised: July 2012) These lecture notes cover a number of topics related to strategic pricing. Some of these are topics already presented in 15.013, and some are new. The objective is to provide you with a pricing “toolbox,” i.e., a set of pricing techniques, each of which might apply in some situations but not in others.
books will carry, this book is a required reading for academics and practitioners interested in pricing, alongside The Strategy and Tactics of Pricing by Tom Nagle et al and alongside Pricing and Revenue Optimization by Robert Phillips, co-editor of the present volume.
First, as noted in Varian (1989), the key step to revenue maximization is to avoid average pricing (in our example, prices between, but not equal to, $5 and $10). Second, setting more than one price will increase revenue only if market segmentation is feasible.
Developing the unified theory of pricing starts with cost, competition, and customer value, which are the three fundamental information sources for the development of any business strategy. The traditional pricing perspective, however, treats these information sources as inputs into price calculations, as shown in the le side of Exhibit 1.
