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Pricing Communication Networks: Economics, Technology and Modelling provides a framework of mathematical models for pricing multidimensional contracts with quality of service guarantees, and includes a useful background on network services and contracts, network technology, basic economics, and pricing strategy. Description: Recent advances in technology, combined with the deregulation of the ...
11 cze 2009 · This paper includes an examination of two key issues on price decisions: (1) how should price decisions be made (the strategic and normative issue) within market contexts, and (2) how are...
1 kwi 2010 · This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount, revenue management, price skimming, are introduced.
This paper reminds readers that compensation is not the only factor. Snelgrove suggests that the two critical components to successfully implement value-based selling and pricing are (a) the ability to sell value and (b) the motivation to sell value.
Trigger of price communication As described above, price communication is a crucial part of the implementation phase in the pricing process. In order to generate a deeper understanding of price communication, the next step is to examine its triggers: product innovations and differentiations, price adjustments and changes
I turn to pricing in markets with strong network externalities. First, we will see how the markup pricing rule can be adjusted to account for a positive or negative network externality. Second, we will examine dynamic pricing policies. In particular, how should one set price when competing with a firm in a “winner-take-all” market?
Transparent pricing generalizes the idea of pay-what-you-want (PWYW) by revealing information about how price proceeds are allocated among all major supply-side agents who bring a product to market. It postulates that consumers differentiate among agents, triggering social components of utility left dormant by traditional pricing practices.