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11 cze 2009 · This paper includes an examination of two key issues on price decisions: (1) how should price decisions be made (the strategic and normative issue) within market contexts, and (2) how are...
1 kwi 2010 · Price is a major parameter that affects company revenue significantly. This is why this paper starts by presenting basic pricing concepts. Strategies, such as market segmentation, discount ...
13.1 Introduction to Pricing Strategies. Pricing management is the process of integrating all perspectives and information necessary to consistently arrive at optimal pricing decisions. It can be defined as the analysis, planning, determination, enforcement and monitoring of prices and condi-tions (conditions system).
A successful application of pricing strategy requires a strong commitment from management and a detailed monitoring of the system under consideration that, in turn, implies an efficient information processing and communication system. Initially, pricing was used by the airline industry, followed by retailers and,
increasing importance of the price in buyers‘ decision-making; • Increased price transparency in many markets through the Internet and monetary unions (e.g. EU). Some basic characteristics pertaining to pricing decisions: • Fast implementation; • Hardly reversible; • Major impact; • Fast impact.
I turn to pricing in markets with strong network externalities. First, we will see how the markup pricing rule can be adjusted to account for a positive or negative network externality. Second, we will examine dynamic pricing policies. In particular, how should one set price when competing with a firm in a “winner-take-all” market?
Communication Diagrams. Model collaborations between objects or roles that deliver the functionalities of use cases and operations. Model mechanisms within the architectural design of the system. Capture interactions that show the passed messages between objects and roles within the collaboration.
