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Mass communication includes creating, sending, receiving, and analysing messages to a broad audience through various forms of media. The primary goal is to inform, educate, entertain, or persuade the audience. This includes traditional formats such as television, radio, and print, as well as newer digital mediums like social media and podcasts.
It deals with various aspects of communication theory with special reference to the trajectories of communication theorization, classic and recent media theories and the multicultural, multidisciplinary and multi-paradigmatic turn of the communication discipline.
Mass communication can be considered as both a ‘societal’ and a ‘cultural’ phenom-enon. The mass media institution is part of the structure of society, and its techno-logical infrastructure is part of the economic and power base, while the ideas, images and information disseminated by the media are evidently an important aspect of our
The Handbook of Media and Mass Communication Theory. Handbooks in Communication and Media. This series aims to provide theoretically ambitious but accessible volumes devoted to the major fields and subfields within communication and media studies.
27 lut 2024 · Understanding Media and Culture: an Introduction to Mass Communication covers all the important topics in mass communication and media history. It also provides case studies, Key Takeaways, Exercises, End-of-Chapter Assessment, Critical Thinking Questions, and Career Connections in every chapter.
4 paź 2022 · The twenty-chapter book covers the meaning of communication, theory as a concept, seven traditions of communication theories.
1 sty 2013 · Theories of mass communication effects are roughly distinguished between direct effects as in stimulus–response theories and limited effects that take more communication variables into account, for example, the two-step flow of communication.
