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29 sty 2015 · The Super Bowl is the most watched American TV spectacle, and companies annually put forth their biggest efforts to make stunning commercials aimed at creating impressions and buzz. New Stanford research suggests that these Super Bowl ads are mostly effective — but not always.
28 sie 2024 · Using lessons from classic Super Bowl ads – like Budweiser’s iconic Clydesdale horses – you’ll learn how to choose the best, measurable goal for an ad campaign and account for the risks ...
23 lut 2016 · While Tomkovic, Yelkur and Christians (Citation 2001) did find that Super Bowl ads of years past using humor got a slight likeability boost, Kim and Cheong (Citation 2011) found that serious or transformational ads significantly outperformed humorous ads in more recent years.
6 lut 2024 · The concept was used in more ads in last year’s Super Bowl — including one for avocados from Mexico and one for a public service announcement from a religious organization.
2 lut 2024 · There’s no guarantee a Super Bowl ad will exceed—or even meet—consumer expectations, but we asked a few Super Bowl ad experts what tactics they have seen lead to success, and which ones they think are more likely to flop.
1 lut 2024 · To overcome these problems, many advertisers now replace any reference to the “Super Bowl” with “ The Big Game,” such as BetMGM’s promotion for its 2024 Super Bowl commercial, featuring Tom Brady and Vince Vaughn.
28 sty 2020 · Super Bowl ads that have a chance at paying their way need to clear three hurdles. That's the word from researchers with Kantar.
