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1 dzień temu · A 17-year veteran of State Farm, Kristyn Cook has been pivotal in shifting the insurer’s marketing to Gen Z and millennial audiences, particularly through sports. A former basketball player at Syracuse, Cook spearheaded partnerships with the WNBA, NCAA, Big Ten and most recently with Unrivaled, the new women’s 3x3 basketball league.
1 dzień temu · Explore the ultimate team-up: the NBA, WNBA, and State Farm. Since 2015, this trio has turned assists on the court into $5 donations for STEM education, transforming communities nationwide. Learn ...
27 lut 2019 · At the beginning of last year the game had around 45 million active players across all platforms, and that number is only going to continue to increase. Additionally, individuals will tune in...
6 gru 2023 · State Farm, sports media company Team Whistle and agency Optimum Sports have teamed for three episodes of a football-focused series titled “Home Team.” The program will air on Team Whistle’s YouTube and social platforms beginning Dec. 7, per details shared with Marketing Dive.
18 lis 2024 · The teams will each feature six players, and the team names will be the Laces, the Mist, the Rose, the Lunar Owls, the Phantom and the Vinyl.
6 dni temu · Investing in sports – with a particular focus on women’s sports – has always been a priority at State Farm, and women’s basketball is a critical component of that sports strategy.
18 lis 2024 · State Farm is signing on to sponsor Unrivaled, the new women’s 3x3 basketball league, as part of multiyear deal that will see the brand become the league’s exclusive home and auto insurance sponsor.
