Search results
22 kwi 1994 · Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the StarKist was the target of a consumer boycott initiated by the environmental community.
Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins.
22 kwi 1994 · Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly...
StarKist Tuna Company was the market share leader with almost forty percent of U.S. tuna fish sales in 1990. StarKist's main competitors were Bumblebee Tuna and Chicken-of-the-Sea. These three companies dominated the U.S. market with a combined market share of about eighty percent.
14 sie 2024 · Aug 14 (Reuters) - Seafood giant StarKist, its parent Dongwon Industries and private equity firm Lion Capital, owner of Bumble Bee Foods, have agreed to pay $200 million to settle U.S. class...
Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins.
StarKist Seafood followed a rigorous, empirically-based advertising process to develop its “Tuna in a Pouch” advertising, aiming to drive sales and contribute to the success of the product as an established entity.
