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1 sty 2021 · Retail has responded to the continuing shift in consumer preferences toward ephemerality and immediacy with pop-up stores: temporary, experiential store formats. Considering pop-ups’ widespread application, it is important to identify which store characteristics attract visitors.
ABSTRACT Pop-up stores are retail solutions that suddenly appear and then disappear—whether days, weeks, or months later. Multiple brands have created pop-ups across a range of product categories in major international mar-kets. They are characterized by their ephemerality but also by the experience realized during the consumer’s visit to ...
18 sty 2024 · As experts in crafting such engaging experiences, Pop Up Agency is at the forefront of utilizing this strategy to create impactful memorable brand activations. The key psychological factors that make pop-up experiences an irresistible draw for consumers.
28 gru 2017 · This chapter defines the concept of pop-up, in terms of an ephemeral retail-oriented setting which can facilitate direct, experientially oriented customer-brand interaction, albeit for a limited period.
Psychographic segmentation is a way of segmenting the market based on the psychological characteristics of customers linked to personality, social status, interests, activities, and lifestyles that influence their consumption habits.
Pop-up stores are retail solutions that suddenly appear and then disappear—whether days, weeks, or months later. Multiple brands have created pop-ups across a range of product categories in major international markets.
By definition, a pop-up store is an outlet that opens for a limited period. The purpose of a pop-up shop is to test a new concept, a new location, a new target, a new product... while limiting the financial risks.
