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Snowplow provides a powerful foundation for advanced data modeling and enrichment. Collect, manage, and operationalize structured and unstructured behavioral data for AI and BI use cases, from predictive analytics to personalized customer experiences and real-time operational insights.
- Behavioral Data Platform Create behavioral data at enterprise scale
BOOK A DEMO See Snowplow in Action. Discover how our...
- Pricing Learn about Snowplow's tiers and deployment options
Pricing Learn about Snowplow's tiers and deployment options...
- What is Data Creation Create fit-for-purpose data to unlock new value at scale
Figure 1. The impact of data exhaust from existing analytics...
- What is Behavioral Data Discover the richest possible fuel for AI and analytics
Historically, for organizations to leverage behavioral...
- Integrations Catalog Explore all Snowplow sources & destinations
Snowplow is the global leader in customer data...
- Sample Modeled Data See an example of out-of-the-box modeled data
Similar to our out-of-the-box web model, packaged tools such...
- Advanced Analytics Build customized analytics apps
With Snowplow’s first-party tracking, out the box identity...
- AI / ML Train models with AI-ready data
Snowplow is the global leader in customer data...
- Behavioral Data Platform Create behavioral data at enterprise scale
Snowplow is a behavioral data platform, built to empower data teams to capture and operationalize behavioral data at scale.
First steps. Installing Snowplow. Snowplow offerings. You can choose between Snowplow BDP Enterprise (paid, hosted in your cloud), Snowplow BDP Cloud (paid, hosted by Snowplow) and Snowplow Community Edition (free, hosted in your cloud). See the feature comparison page, as well as the deployment model page for more information.
Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI,...
Community edition signup. Collect Behavioral Data Across Your Digital Platforms. Enrich and Validate Your Data for Downstream Destinations. Unlock insight and realize value faster with data applications. and data products. An Al-ready, warehouse-native alternative to Google Analytics.
Build a complete and compliant understanding of customer behavior and campaign performance, in real-time directly from your warehouse or lake with our Digital Analytics Data Application. Book a demo.
Our forum for all Snowplow users: engineers setting up Snowplow, data modelers structuring the data, and data consumers building insights. You can find guides, recipes, questions and answers from Snowplow users and the Snowplow team.