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Robert Jay Strasser (5 October 1947 – 15 October 1993) [1] was a pioneering figure in the sports apparel industry, playing instrumental roles at Nike and Adidas. He was notably involved in the launch of the Air Jordan line at Nike and later helped rejuvenate Adidas as a significant competitor.
10 maj 2023 · These original 10 points were created by then Nike Director of Marketing Rob Strasser in 1977, during the us-against-the-world era where Nike had to face off against larger rivals like Adidas. Strasser typed out this list, circulated it internally, and requested the team live by these words.
24 wrz 2023 · Against that us-against-the-world backdrop, Nike executive Rob Strasser sat down and typed out a spirited list of 10 principles that range from "Break the rules. Fight the law." to "It won't be pretty." The list, captures the irreverence and competitiveness of early Nike employees.
6 lut 2023 · In 2001, Nike introduced a set of 11 corporate "Maxims." In 2018, the company revised the Maxims and whittled the list down to five. One of them: "Be on the offense, always," a direct nod at Strasser's list, and a phrase that remains a favorite of Nike executives.
18 kwi 2023 · In 1977, Nike executive Rob Strasser typed a list of 10 company "principles." The raw and unfiltered list captures the irreverence and combativeness of early Nike employees. The memo's been...
Penned by executive Rob Strasser, these 10 principles emerged at a pivotal moment, when the fledgling Blue Ribbon Sports faced a $25 million tariff bill that threatened its existence. In 1977, Nike stood at a crucial crossroads.
11 paź 2022 · The Original Nike Principles from Rob… | by Parker Klein ️ | TwosApp | Medium. 1. Our business is change. 2. We’re on offense. All the time. 3. Perfect results count — not a perfect process....
