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Free planned giving downloads for all your planned giving marketing needs. Conversation starters, donor story form, sample solicitation letter.
Empower your nonprofit's planned giving efforts with compelling brochures. Informative, impactful, and designed to inspire action.
Sample contents of a Cornerstone Brochure (PDF). These brochures can be completely customized. Timeless. Written in our signature, straightforward language, each piece details essential gift plans in a way anyone — not just estate attorneys and financial advisors — can understand.
Download ALA Planned Giving and You (PDF) Find out more about planned giving opportunities to ALA, its divisions, round tables, scholarships or programs, and read the stories of some of our current Legacy Society members.
Creating an effective brochure is essential to build awareness for planned giving and to invite new members into a Legacy Society. Effective brochures need to be both persuasive and informational.
Planned Giving Brochures: present the basics of planned giving, explaining the how and why, as well as the different kinds of gifts that are possible. Planned Giving Booklets: explain in depth how planned gifts work, and provide instructions and application forms.
Set yourself up to accept planned gifts. Planned giving website, templates, ways-of-giving brochure, giving vehicle sheets, outreach.