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The sons ran A&P for over 40 years. The younger Hartford moved aggressively to promote the A&P brand, dramatically increasing the product line. To make space for the new items, A&P replaced in-store premiums with Plaid Stamps, which sought to mimic S&H Green Stamps, a popular rewards program. [16]
Customer loyalty-building trading stamps were all the rage with retailers and customers alike in the 1950s, 1960s and early 1970s. Seen here is a A&P four-page mailer sent to an "Occupant" in Braddock, Pennsylvania advertising the Plaid Stamps trading stamp program in A&P's Pittsburgh Division, circa May 1962.
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While one of the most popular brand of trading stamps in the US were S&H Green Stamps, informally known as "green stamps", other large brands included Top Value Stamps, Gold Bond Stamps, Plaid Stamps, Blue Chip Stamps, Quality Stamps, Buccaneer Stamps and Gold Strike Stamps.
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