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6 kwi 2018 · Respectively introduced in the year 1886 and 1903, both Coca-Cola and Pepsi were rivals each other trying to dominate the carbonated soft drink market. Both brands were undergoing global advertisement war through print ads and video ads, trying to stay on top of each other.
We’ve all felt the impact of the cola wars, from Coke’s introduction of the now iconic image of Santa Claus through 7-Up’s UnCola strategy and the ongoing battle between Coke and Pepsi.
26 wrz 2024 · The concept was simple yet brilliant: a can of Pepsi wearing a red cape that bore an uncanny resemblance to Coca-Cola’s iconic branding. The ad came with a cheeky tagline, "We wish you a scary Halloween!"
13 sie 2024 · Uncover the Pepsi vs. Coca-Cola rivalry in this concise case study. Learn key marketing tactics, iconic campaigns, and business lessons that shaped the beverage industry.
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Yet, despite PepsiCo’s commanding lead in revenue, Coca-Cola maintains a significant advantage in advertising spend, outpacing its rival with a budget of $2 billion compared to PepsiCo’s $1.1 billion.
1 paź 2020 · As the underdog, PepsiCo had stunned its bigger rival, Coca-Cola, by signing Michael Jackson, the era’s biggest musical star, to promote its brand in a record-setting $5m deal.
