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The development of two citrus-flavored soda brands, 7 Up and Mountain Dew, as a counterattack against the cola products offered by the Coca-Cola and Pepsi companies that dominate the soft drink industry in the early 20th century.
During World War II, Pepsi-Cola set up recording booths around the U.S. so that service members could send messages home to their loved ones.
7 mar 2021 · The Food That Built America. S 2 E 5. Cola Wars. Mar 07, 2021 | 43m 8s | tv-pg | CC. In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their...
Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion ...
2 lis 2011 · Although the feud really heated up with the Pepsi Challenge in 1975 —which prompted Coca-Cola's horrific New Coke debacle — the brands have been fighting each other for more than a century.
11 sie 2014 · During World War II, the Pepsi Cola Company set up booths for servicemen and women to record messages for family.
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
