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Nielsen in the Philippines. Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in the Philippines. Learn more about our local offerings.
- Navigating media disruption in the Philippines with “always ... - Nielsen
With the loss of one of the major players and the necessity...
- Nielsen launches deduplicated YouTube CTV campaign measurement in the ...
Philippines – October 1 ,2024 – Nielsen, a global leader in...
- Navigating media disruption in the Philippines with “always ... - Nielsen
With the loss of one of the major players and the necessity of remote working, more people got access to the internet, and the increase in internet penetration was more than 4 million people in urban Philippines alone (from 76% in Q1 2020 to 84% in Q1 2021).
1 paź 2024 · Philippines – October 1 ,2024 – Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in the Philippines.
Despite limitations in network infrastructure, Filipinos were among the biggest audience of online or digital media which they access not only for entertainment purposes but also for news...
4 dni temu · In the Q2 2023 Consumer and Media View survey of Nielsen, the Bulletin ranked as the leading national broadsheet in the country with a 3.9% audience share. It is the leading broadsheet published seven days a week in Metro Manila (6.77%), Balance Luzon (3.18%), and Mindanao (2.43%), except in the whole Visayas region.
25 sty 2022 · Based on Nielsen Philippines TV Audience Measurement's Total Philippines data for full year 2021 (from January 1 to December 31), GMA registered a net reach of 95.7 percent with an estimated 83 million TV viewers nationwide.
22 kwi 2021 · In its latest study, NielsenIQ found that a number of Fast Moving Consumer Goods (FMCG) have been underperforming in many emerging and developing markets. This highlighted the need for manufacturers to streamline their products to better maximize limited shelf space in supermarkets.
